My husband calls February 14th "Single Awareness Day." He heard it on the radio about ten years ago and it stuck. A single friend of mine wears black every Valentine's Day. It makes you wonder how many people emotionally suffer on this day. Even if you are in a relationship, that doesn't mean the day will be full of chocolates and roses. I remember crying one Valentines, back in my twenties, when my significant other failed to acknowledge the day. After hearing some stories, I've decided they might as well call it, "Prove You Love Me Day."
Valentines is not going away anytime soon, so what can be done to make the day less painful? It really is a matter of perception. I am in a point in my life where most holidays, other than Christmas, are not that important unless I get the day off work. My husband and I bought our gifts and cards together, except for a CD I found for him. We received exactly what we wanted, and in this case, needed. We tell each other every day, in many ways, that we love each other so there is no need to prove anything. Communication is the key. Tell each other what Valentines means to you and what you would like to receive. There is no law that says a gift has to be a surprise. If money becomes an issue, you may have to compromise.
Keeping in mind that the candy and flower companies have blown the holiday out of proportion, you can accept that you don't need a significant other to be happy and treat yourself to the gift of your choice. When I was single, my sister, mother and I bought each other small boxes of chocolates. Who said sugar has to come from a man to be good?
Remember, you are the only person who can make you happy.