Sunday, November 24, 2013

Branding



On my way to the theater, I felt confident that when I watched Delivery Man it would be a fun comedy with a main character who grows as a person. Leaving the theater, I was glad I hadn't been disappointed. After watching several Vince Vaughn comedies, I feel I know his brand. I find comfort in knowing I won't be wasting my hard-earned money choosing one of his films.

Authors often complain about publishers wanting to brand their books. They feel their creative energy is stifled when they are placed into a mold. I understand that feeling. I published a short story, a fractured fairy-tale, that is far different than my usual mysteries; but I understand how consumers feel too. When they purchase an author's book, they want to know they won't be disappointed. Fans return to Nora Roberts time and time again because they know they are buying a well-written romance with a happy ending earned through trial and tribulation. The settings and characters may change, but the major elements of a romance are still there.

Authors need to decide for themselves if they want to brand their work. If not, how will they handle writing various types of books? Some authors use different pseudonyms for each genre they write and some place various tabs on their websites categorizing their work. Will book blurbs be enough to inform the consumer of what they are purchasing?

It's something to think about.


Thursday, November 14, 2013

Introducing Morgan Kearns



It is my pleasure to introduce our Friday Spotlight Author, Morgan Kearns. Her book is Out Of Left Field. (Deadlines and Diamonds #3)

Back Cover Text:

Strike One
Xavier is a jerk with a capital A.S.S. and he offers no apologies. If a woman is willing to give, he’ll gladly take, walking away without a backward glance. He’s not looking for commitment and the only diamond he’s interested in has three bases and a home plate.

Strike Two
Dr. Frances Holden knows all about fixing broken bones and taming arrogant athletes. As the Team Doctor for the Las Vegas Rockets she deals with stubborn ballplayers every day. But nobody is more stubborn than Left Fielder Matthias Xavier, III.

Strike Three
When a shoulder injury takes Xavier out of the game, it’s Frankie’s job to get him back on the diamond. His rehab turns out to be more than either of them bargained for, and when she promises to help him face his scarred past, neither of them are prepared for the fireworks that come Out of Left Field and threaten to scorch them both.

You can read more about Morgan and her books on the net.

Twitter: @MorganKearns
Pinterest: @MorganKearnsCom

Sunday, November 3, 2013

Learning From Last Vegas


Novelists can often learn lessons from scriptwriters. Friday night, my husband and I watched Last Vegas. We expected an enjoyable movie with a few laughs and were not disappointed. A good comedy includes a touch of conflict, which played out between Douglas and De Niro. A good script changes the main characters for the better. Each of the main characters in Last Vegas flew back home with lessons learned which led to more fulfilling futures. We went home feeling satisfied. That is what I call a happy ending.

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