Sunday, November 22, 2009

Promotion Tips



PROMOTION TIPS


Yesterday, Kim Watters, Carol Webb, and I spoke about using social networks to promote your writing. I want to thank all of you who attended and added to our discussion. It’s amazing how each time we speak we worry we won’t have enough to say, but always run out of time because there really is so much to talk about on this topic.

Here are a few of the tips discussed at the Scottsdale Civic Center Library yesterday.


Do NOT let your promotion efforts take over your writing time. You can schedule promo time for those moments you don’t usually write. You also have to try to do everything in one day. Spread your efforts out over the week.

The four essential elements to promotion are having:
-a website
-a blog
-a Facebook profile
-a Twitter profile

If you read Kathryne Kennedy’s post on Tuesday Sept. 29th she tells you how to set your Facebook and Twitter to feed automatically from one to the other when you post. It also tells you how to feed your blogs into one another.

Blogging – Creating a group blog like the one I belong to at
muchcheaperthantherapy.blogspot.com saves time. If you only have a personal
blog you should post at least once a week, two or three times will help generate traffic to your site. (Although I have done this on my group blog – I post on Sundays – I have neglected my other blogs, but plan to get better about crossposting.) I am currently cross posting my group blog posts to my personal Blogger and to my Myspace. If I set the feed correctly it will automatically go to my Twitter.

Offering a service like editor/agent interviews is a great way to encourage readers to come to your blog.

I invented the character The Neurotic Writer for my group blog as a way of
introducing my type of humor to the public. I plan to have enough episodes to
create a book one day.

4. Blog tours are an effective form of promotion. If you read Kathryne’s post on
October 17th you can read where Kathryne went on her blog tour and what she discussed at each site.


To hear more tips, you can listen to our next speech on promotion at the Glendale, AZ Chocolate Affair on February 6th at 3:00. Hope to see you there!

Until next week,
Happy Writing!
Tina LaVon

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